For each door-to-door campaign, distributor BD Media determines the sectors and the corresponding number of letterboxes that meet the campaign criteria. Seems straightforward, but it's not. Everything depends on the quality of the address reference file. BD Media sought and found a unique solution with Belmap.
With more than 50 years of experience and an impressive customer base, BD Media is the market leader in the distribution of leaflets, samples and other creative content in Belgium. Their services also include segmented marketing at the sector level, for example based on geographical criteria. This allows for fine segmentation to sectors with an average of 850 letterboxes. When such a request comes in, all the target addresses are listed, with details about the sector, the street and even the street segment. To better accomplish this time-consuming and error-prone task, the demand for a reliable address reference file increased.
Belmap as the missing link
For solutions around geodata, BD Media has been working with GIM for some time. "We have been working together for a long time," says Leen Dehantschutter, Managing Director at BD Media. "GIM has already developed various geo-related applications for us, including a customized map application in the context of managing our distribution sectors, and they also had an appropriate answer for our question about address management: Belmap."
"By injecting our services with unique geodata from Belmap, the door-to-door campaigns run a lot smoother."
Leen Dehantschutter, Managing Director at BD Media
The 4 strengths of Belmap that were decisive:
- Scope: insight into all addresses, mailboxes, buildings and locations of interest in Belgium, allowing BD Media to guarantee a complete coverage taking into account specific criteria to its customers.
- Reliability: thanks to daily updates in Belmap, BD Media is sure that it is always working with the most reccnt geodata.
- Integration: through the Belmap API services, such as Query Me, Unified Address and - for more customization - FME, BD Media can seamlessly integrate the data into its internal processes and tools.
- Flexibility: you decide which modules you do and do not subscribe to. For example, BD Media today chooses the modules addresses, buildings and locations of interest.
Unburdening makes itself felt
The impact of this technology? Leen Dehantschutter: "Thanks to the Belmap API services and data integration services, we can deploy the geodata on multiple levels without any problems. At the same time, we remove a lot of hassle from our commercial, logistics and quality services. For example, it has become a lot easier to check whether the distribution went well and we can respond more quickly to various customer queries. This benefits both our own employees and our customers."