Targeted marketing, more conversion, better service ... the advantages of customer segmentation are widely known. But until recently, Belgium lacked a strong and user-friendly segmentation model.
Hence the reason for GeoType: 15 consumer profiles that give you unique insights into every Belgian household. Up-to-date, reliable and instantly usable.
The consumer profiles sketch out a good picture of your customer:
With the answers to these and other questions, you can segment your customer database in a flash. What's more, you can easily compare the profiles and see the mutual differences at a glance.
Discover all about GeoType's 15 profilesHow exactly does GeoType work? Using Belmap, GIM's digital 3D model of Belgium, we divide the country into thousands of GeoCells. These are clusters of 10 to 15 neighbouring households, on average, with similar characteristics, such as type of home, surroundings, phase of life and income. We then link a shared consumer profile to each GeoCell.
Reliable address details open the door to a wealth of information. The result: a powerful tool for fine-grained customer segmentation, which also meets strict privacy legislation.
There's no such thing as a typical Belgian, just as there's no typical customer. By approaching every Belgian (potential) consumer separately with GeoType, you're simply working a lot smarter.
Create a reliable picture of your customers
Detect opportunities more quickly
Respond to real needs and wishes
Compare sales outlets with up-to-date data
Plan campaigns with higher conversion
Make more targeted use of your budget
Want to know more about GeoType or find out which types are strongly represented in your customer base?
Ask for a free quick scanGeoType is a product from GIM and the Dutch company GeoMarktprofiel, which together have 50 years of expertise in location analyses, segmentation data and data analyses.
